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A boss of the UK's Domino's Pizza chain who proposed the UK might have reached pizza saturation while expanding the company into poultry items has been removed after disagreements with its directors.

Executive Change

Andrew Rennie is exiting after just two years in charge, and will be succeeded on an acting basis by the organization's operations head, Nicola Frampton, while the pizza giant searches for a long-term chief.

Rennie, who worked for the company for over 20 years, had sought to shift the UK's largest pizza delivery company towards poultry-based products, stating in a recent interview there was not “massive growth” left in the pizza sector in the UK. He observed poultry was the quickest rising menu item in the world.

Board Tensions

Reports indicate that there was tension between Rennie and the governance team over his approach and business vision, although the company's release said he was departing “through mutual consent”.

Recent Brand Launch

In September, the chain introduced its chicken-focused brand – which the former chief called a “major strategic shift” for the company – and is testing it in over 200 locations in the North West region and the province.

While the business is still intending to launch it across its nearly 1,400 branches in 2026 as intended, it regards fried chicken as complementary to its main pizza offerings.

Board Statement

Ian Bull, the Domino's chairman, commented: “The board believes that there are a series of prospects to drive further growth and profitability in our primary operations. We are prioritizing finding the right chief executive to lead the systematic rollout of that growth strategy.”

Industry Difficulties

Recently, the pizza delivery giant, which has a substantial customer base in the British Isles, said orders fell by 1.5% in the third quarter. In the summer, it alerted that the quick-service industry had “intensified” as it attributed economic uncertainty in the lead-up to the budget and increasing labor expenses for weaker-than-expected sales and a 15 percent decline in six-month income.

Rival chains are also facing challenges. Pizza Hut revealed the closing of 68 restaurants a recently, after the business behind its UK venues faced financial collapse.

Health Efforts

Trying to keep up with consumer trends towards better nutrition, the company has launched reduced-calorie options, such as its Thin & Crispy line of bakes below 400 kcals as well as meat-free and gluten-free options. A big pepperoni bake has 2,311 calories. A family cheese pizza has 2,171, while a individual has 909 kcal.

Acting Leadership

The interim chief has been with Domino's since 2021, and was formerly with the gambling company a well-known operator. It is thought that she does not want to take on the CEO position on a full-time basis.

Frampton stated: “The company has a several ongoing development and efficiency programs that we will be focused on implementing at speed.”

She added these involved ongoing development on the company's logistics network and product development, and its loyalty scheme.

Domino's is also in need of a permanent CFO until 16 March, when Andy Andrea starts from the beverage producer a well-known firm. For now, Richard Snow acts as temporary CFO.